Set Max
is Sony's Entertainment Television Network's channel that provide its viewers a
mix of Hindi cinema
and cricket based in Mumbai, Maharashtra. It is the only channel in India that
has successfully run
with a dual positioning where in it brings two of the best passions of India
along with the spice of
entertaining Extras Shots and Extraaa Innings. Among Hindi film channels it
competes mainly with Zee Cinema and STAR Gold in India. SET Max has been known for its main blockbusters and
an
extensive library of great Hit Hindi Movies. Extraaa Shots have redefined the
experience of watching Hindi Movies by serving the most exciting and exclusive trivia on the cinema to add an
extraaa fun. So watching a movie on SET Max also means going behind the screens and knowing the spicy tit-bits
that contributed to the creation of the blockbusters.
SET Max is the home of Indian Premier League which is the times past making
cricket event in the
world. The channel grabbed top ratings in the history of Indian TV channels and
attracted a wide set of viewers from all age groups.
About MAX
MAX, India’s No. 1 Movies channel, backed by Sony Pictures Television
International (SPTI), provides its viewers with the biggest and most excellent of Hindi Movies and Special
Events.
Some of the on-air film properties of MAX, such as ‘Sunday Housefull’, ‘Ab Tak
Bachchan’ and ‘Maha Movie’ have become a favourite staple diet of millions of viewers in India. Launched in
1999, MAX is
today the fastest growing film channel, reaching out to over 45 million
households in India.
With Extraaa Innings, MAX changed the rules of cricket presentation in India
during the ICC Cricket
World Cup 2003, and made it an entertaining affair that set viewership records.
MAX at this time
also boasts of the much-talked about DLP IPL feather to its
hat.
Thanks to pioneering concepts akin to Extraaa Innings and Extraaa Shots,
combined with its innovative Programming and Marketing initiatives, MAX has been widely acclaimed and
recognized in the media marketplace with several top awards
MAX is part of the bouquet of channels distributed by the TheOneAlliance, which
is a joint venture
between SET India Pvt Ltd and Discovery Communications India. Other channels in
TheOneAlliance
network include MAX,
Discovery, Discovery Travel and Living, MTV, SAB, PIX, AXN, NDTV India, NDTV 24x7, NDTV Profit, Nick, VH1,
Animal Planet, AniMAX, Aaj Tak, Headlines today and Tez.
